Press Room

Goya Foods Celebrates the Holidays by Giving Back

- Premiere Latin American food company demonstrates its commitment to families and children by supporting charities throughout Christmas season

January 09, 2006 - Goya Foods, Inc., the nation's largest Hispanic-owned food company, marked the holidays by supporting the efforts of local area organizations throughout the New York community who work with disadvantaged families and children. “Goya Foods understands that the Christmas season is a special time of the year; a time to celebrate family, give thanks for good fortune and, most especially, to help others who are in need of assistance.” stated Rafael Toro, Director of Public Relations.

In keeping with the company’s core value of celebrating family, Goya partnered with a number of community groups to bring joy and goodwill to the less fortunate. Among its many activities in December, Goya sponsored a lively and well-received concert given by the Dominican Women’s Center to benefit victims of domestic violence. In addition, Goya provided support to the East Harlem-based non-profit organization, STEPS - Steps to End Family Violence, whose work is aimed at providing assistance to families affected by domestic abuse.  Goya also sponsored, along with the Office of Bronx Borough President Adolfo Carrion, the EAU (Emergency Assistance Unit) Christmas Party for homeless families. Finally, Goya partnered with the Hispanic Federation on its “Un Milagro de Navidad” (A Christmas Miracle) Annual Holiday Toy Drive, which collected toys for less fortunate children throughout the month of December to be distributed for Three King’s Day (or the Day of the Epiphany).

Over 1,000 children benefited from the holiday toy drive which culminated on Saturday January 7th at a celebration hosted by El Puente, a highly regarded community-based organization in Williamsburg, Brooklyn, who’s many programs center on youth empowerment and leadership. promotes leadership for peace and justice through the engagement of members (youth and adult) in the arts, education, scientific research, wellness and environmental action.

“Goya is deeply grateful for the support that it has enjoyed from the community throughout its 70 year history and is committed to sharing its goodwill with others.  By supporting the efforts of these important institutions who work to keep families strong and address the issues of domestic abuse and poverty, we hope to keep the spirit of the season alive throughout all of the year,” concluded Mr. Toro.

ABOUT GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company. Goya manufactures packages and distributes more than 1,500 high-quality food products, including: canned and dry-packaged beans, rice and rice mixes; nectars; seasonings; and authentic Latin specialties. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit .