Experience “A Company with Great Taste” at a Smithsonian Associates Event on Goya Foods at the National Museum of American History
Secaucus, NJ (September 7, 2004) - The Smithsonian gives food for thought with an evening of mouth-watering food and lively discussion when it presents “A Company with Great Taste: The Story of Goya Foods.” NBC4 and Telemundo47 Television’s Anna Carbonell and Goya Foods executives will examine Goya’s past, present and future in a lively discussion that is interspersed with a fascinating slide presentation on Sept. 28 at 6:30 p.m. in the National Museum of American History’s Carmichael Auditorium in Washington, D.C. The evening will tell the story of Goya Foods and how its culinary mission has excited the palates of all Hispanics and their fellow Americans. It will also pay tribute to the Latino entrepreneurial spirit in the United States. And music, including Mariachis and a Latin Jazz orchestra, will enhance the ambience during a reception featuring Latin foods from Goya.
The speakers include Robert Unanue, President, Goya Foods, Conrado Colon, Vice President of Marketing and Sales, Goya Foods, Joseph Perez, Vice President of Purchasing, Goya Foods, Augusto Ledesma, General Manager, Goya Dominican Republic and Tony Jimenez, Proprietor of C Town Supermarkets.
The Goya Collection is in the National Museum of American History Archives. Other companies in the Archives Center collections include American icons such as Kraft Foods, Campbell Soup, Krispy Kreme Donut Corporation, Cover Girl and Ivory Soap. Goya Foods is the only Hispanic-owned company in the museum’s archives. The Goya Collection will help museum visitors better understand the world of Latino food and culture, the multifaceted role the company has played in the community as well as the immigrant experience. The Collection is in two locations within the museum: Goya’s business history and photographs are in the Archives Center and objects, such as an original Goya neon sign, a factory uniform shirt and gloves are in the Division of Cultural History.
“We are very excited to collaborate with Goya Foods on this program,” say Binney Levine, Program Manager, The Smithsonian Associates. “Together with the Smithsonian Center for Latino Initiatives we support programming that highlights the history and achievements of the Hispanic community.”
"Goya Foods is thrilled by this wonderful recognition. We hope people who attend the event will discover the culture of Goya and get a better taste for the authentic Latino dining experience," stated Robert Unanue, President and CEO, Goya Foods, Inc. “Goya Foods is committed to cultural institutions such as the Smithsonian’s National Museum of American History and believes that partnering with these organizations will ultimately benefit the community at large.”
Documenting the company history from the 1940s to 2000, the Goya Collection includes scores of memorabilia from photographs to radio and television advertisements. The Collection is categorized into eight series from publicity to festivals that include sales promotional materials, cookbooks, recipe packages, point-of-purchase items, box and can labels, calendars, scrapbooks, clipping files that documents sales meetings, plant activities, community affairs and employee events as well as office life, making it an invaluable resource for anyone interested in learning more about the largest Hispanic food company in the United States, which personifies the American success story. The collection is accessible to researchers and scholars and provides a look at almost seven decades of a Hispanic-owned company and its dynamic growth from a small store to an international company. It also shows the way Latino food should be, making it a treasure trove of material for scholars and gourmands to explore.
For more information about the Goya Foods, Inc. Collection, please visit http://americanhistory.si.edu/archives/d7694.htm
ABOUT GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company. Goya manufactures packages and distributes more than 1,200 high-quality food products, including: canned and dry-packaged beans, rice and rice mixes; nectars; seasonings; and authentic Latin specialties. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com
ABOUT THE SMITHSONIAN ASSOCIATES: The Smithsonian Associates provides educational and cultural programs that highlight and complement the work of the Smithsonian through a wide variety of formats that range from lectures and courses on the National Mall to study tours around the world.