Press Room

Goya Debuts "One World. One Brand." Trade Show

- Latin American Food Giant Offers Insights on Hispanic Consumers
- Food Retailers & Distributors Offered New Ways To Grow With Goya

Goya Foods, the largest Hispanic-owned food company in the United States, today announced its first-ever trade show for food retailers and distributors of Latin American food. The One World One Brand event will be held on March 6-8, 2007 at the Glenpointe Marriot Hotel in Teaneck, NJ. The trade show is tailored to food retailers and distributors and will provide an "insiders view" of Hispanic food consumers. Participants will have the opportunity to access Goya's experts who will explore the complexities of diverse Latin American cuisine and advise them of current trends in the marketplace. Attendees of the three-day expo will be treated to seminars, demonstrations and offered exclusive discounts on Goya products. "We are thrilled to be able to offer our customers a first-hand perspective on the many inventive and exciting ways we are bringing Latin America "home" to Hispanics and non-Hispanics in the U.S.," said Joseph Perez, Senior Vice President. 

Goya, known as the leader in the manufacture and distribution of high-quality, authentic Latin American food, has developed an extensive product line with over 1,500  items from Mexico, the Caribbean, Central and South America as well as Spain. The "One World One Brand Trade Show" will offer decision-makers in the retail industry ways to customize the "Goya" food experience for the growing Latin American food market. As an added bonus, Goya will raffle two (2) round-trip tickets to the Caribbean, Mexico, or Central America, courtesy of Continental Airlines, for trade show participants.
 
"With this trade show, Goya expects to present its customers with fresh, new products and innovative strategies to reach their consumers," continued Mr. Perez. "Goya has over 70 years of experience that it brings to each and every product. Our customers trust the Goya name and our commitment to quality – this is our way of solidifying our partnership and encouraging their continued growth" concluded Mr. Perez.

ABOUT GOYA: Founded in 1936, Goya Foods, Inc. is not only America’s largest Hispanic-owned food company, but has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 1,500 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com