Goya Foods Opens 2007 Season with the New York Yankees
- Company Offering Latin American Favorites to Fans
Goya Foods, the largest Hispanic-owned food company in the United States is bringing the taste of Latin America to historic Yankee Stadium this season, as it becomes a new sponsor of the celebrated franchise. The season-long sponsorship includes a permanent porch sign in left field, a promotional day on July 31st and the operation of a Latino food concession stand featuring food made with Goya products and ingredients. This endeavor is indicative of the growing popularity of Latino food and its culture in all aspects of the American experience. “We are thrilled to be a sponsor of the New York Yankees and prouder still to introduce Latin American food to the ‘House that Ruth Built.’ Given the tremendous contributions that Latino players and their fans have made to America’s favorite past-time, the pairing of Latino food with baseball is a home run,” stated Robert Unanue, President of Goya Foods.
As a leader in the Latin American food industry, Goya continues to be at the forefront in introducing Latino food to America. “Throughout the United States, Latino culture has become an integral part of the American experience. We have found that people are eager to learn about all things Latino – be it music, dance and most especially food! Our new food concession “Salsa on the Go” is a response to this consumer demand,” stated Joseph Perez, Goya’s Senior Vice-President.
The aptly named “Salsa on the Go” is located at the Food Court on Field Level, Section 20. Here fans will be treated to a variety of freshly prepared Latin American favorites, made with Goya products and ingredients, including Cuban sandwiches with Plantain Chips, Chicken in Salsa with Rice and Beans, Beef or Cheese Empanadas, Sweet Plantains and beverages in flavors like Mango, Passion Fruit and Guava. “We are excited about our new and growing relationship with Goya. With such a great brand presence in the Tri-state area, especially in the South Bronx where there is such a strong Latino community, Latino food and Goya’s presence at Yankee Stadium is only natural” said Lonn A. Trost, New York Yankees Chief Operating Officer.
“The New York Yankees symbolize excellence and tradition. Goya Foods, founded over 70 years ago, have always embraced these two concepts in its mission to bring America’s families the highest quality authentic Latin American cuisine. Our sponsorship of the New York Yankees and the inauguration of Goya’s “Salsa on the Go” food concession is a great opportunity to give our loyal consumers, and new fans alike, the food they love, while enjoying a winning season” concluded Mr. Unanue.
ABOUT GOYA: Founded in 1936, Goya Foods, Inc. is not only America’s largest Hispanic-owned food company, but has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 1,500 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com