Press Room

Goya Celebrates the American Experience with Fiesta Goya on July 3rd in Philadelphia


- Sponsors Salsa Con Salsa: Fiesta Goya on the Parkway at the Sunoco Welcome America! Festival
- Hosts Salsa Competition to Break Guinness™ World Record on the Parkway

Goya Foods, the largest Hispanic-owned food company in the United States, proudly sponsors the Salsa Con Salsa: Fiesta Goya on the Parkway as part of the Sunoco Welcome America! Festival in Philadelphia. The festival, heralded as the official celebration of America’s birthday features seven days of free, family oriented events and concerts in the nations birthplace. On July 3rd, the Salsa Con Salsa: Fiesta Goya on the Parkway section, located on 20th & Ben Franklin Parkway will feature a Goya kiosk offering samples of Latin American delicacies, a guest performance by the Kips Bay Boys & Girls Club “K” Company Dance Troupe from the Bronx, as well as top musical acts Michael Stuart, Charanga La Unica, Son de Cali, Adalberto Santiago and the Original Tito Puente Orchestra with son Ronnie Puente. The Fiesta Goya site will also be the place where the City of Philadelphia, under the instruction of the Philadelphia Salsa Congress, will attempt to break the Guinness™ World Record for the largest choreographed salsa dance ever!

Celebrating America’s freedom and the diversity of the American experience is a natural progression for the Latin American food company according to Goya’s President Robert Unanue who says, “Goya Foods was born in the United States in 1936 and our accomplishments are a wonderful example of the American dream. We are sponsoring this event because it demonstrates how the Latino experience is rapidly becoming one with the American experience.”

The Hispanic food company has witnessed first-hand the growth and popularity of Latin American food and products, prompting the company to engage in a significant expansion throughout the U.S. and abroad.  Most recently, Goya Foods has opened new and expanded facilities throughout the United States and the Caribbean to keep pace with the demand for authentic Latin American food. As sponsors of the New York Yankees this past April they launched a food concession stand at Yankee Stadium featuring popular Latin dishes made with Goya products and ingredients. The concession stand has been met with tremendous enthusiasm by fans of all ethnic backgrounds. States Mr. Unanue, “We take the public’s positive response to our endeavors as a sign that America has embraced its Latino roots and that it welcomes the rich culture and traditions that comprise our diverse Hispanic community. Our sponsorship of the Salsa Con Salsa: Fiesta Goya on the Parkway is our way of saying thank you and celebrating the spirit of independence that has made it all possible.”  

For details on the Salsa Con Salsa: Fiesta Goya on the Parkway performance schedule and how to participate in the Salsa dance competition, visit www.americasbirthday.com.

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ABOUT GOYA: Founded in 1936, Goya Foods, Inc. is not only America’s largest Hispanic-owned food company, but has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 1,500 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com