STAPLE PANTRY ITEMS RAISING THE ROOF IN FALL 2007
Goya®, Tyson® and Reynolds Wrap® Foil Team Up to Give Away A New Home
RICHMOND, Va. (August 23, 2007) – Starting in September, purchase a roll of aluminum foil, a can of black beans and a package of chicken and you may end up with more than just the fixins’ for a tasty meal. You could win a Dream House!
Goya®, Tyson® and Reynolds Wrap® Foil have teamed up to create the Match & Win Dream House Game, a cross promotion that offers consumers a million dollars in prizes, including a $500,000 Dream House.
“We’re seeing a growing demand for ethnic flavors among consumers, because many people are experimenting with international recipes in their home kitchens,” said Charles Kinsolving, Reynolds Wrap Foil Senior Brand Manager. “Understanding that our products lend themselves naturally to that trend, the Goya, Tyson and Reynolds brands have teamed up.”
“Goya, Tyson and Reynolds represent the leading manufacturers in their categories,” said Alvaro Serrano, Goya Senior Brand Manager. “Our goal was to create a power partnership that gives consumers an easy way to experiment in their kitchens. With 10 great recipes and a fun-to-play game, I’d say we achieved that.”
About the Match & Win Dream House Game
Winning in the Dream House Game is easy. Game pieces show either the left or right half of a prize. If you collect both halves of a prize, you win it!
Participating products include Goya Blue Label Beans and Yellow Rice; Tyson Chicken Tenders, Nuggets, Breast Filets and Patties, Oven Roasted Chicken, and Refrigerated Heat N Eat Entrees; and cartons of Reynolds Wrap Aluminum Foil, including Heavy Duty Foil and Release Non-Stick Foil.
“What I love most about the Dream House Game is that there are so many ways to use the products together, and so many opportunities for people to win,” said Carolyn Rehbock, Tyson Vice President of Marketing, “In addition to the $500,000 Dream House, consumers can win Kitchen Makeovers, Refrigerator Freezers, Ovens, and everyday items like Pots & Pans and Kitchen Cookware. And on every participating package, there are two coupons and a recipe. I think we have something for everyone.”
And, there’s plenty to go around. The game, which begins in September and runs through October 1, 2008, has more than three thousand available prizes.
To learn more about the Dream House Game prizes or to review the Official Rules, visit www.DreamHouseGame.com.
ABOUT GOYA: Founded in 1936, Goya Foods, Inc. is not only America’s largest Hispanic-owned food company, but has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 1,500 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com.
About Reynolds Consumer Products
Reynolds Wrap® Aluminum Foil, distributed by Reynolds Consumer Products, has been recognized as America’s number one brand in overall brand equity, according to the Harris Interactive® EquiTrend® Brand Study, since 2004. Parent company Reynolds Consumer Products is home to many other well-recognized brands such as Reynolds® Parchment Paper and Reynolds® Cut-Rite® Wax Paper.
Tyson Foods, Inc., founded in 1935 with headquarters in Springdale, Arkansas, is the world's largest processor and marketer of chicken, beef, and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 80 countries.