Goya Foods Named #1 Most Recognized Brand in Puerto Rico
- Study shows consumers associate Goya Foods with high quality
- Results reflected in increased brand loyalty
Secaucus, NJ (March 23, 2005) - The slogan “If its Goya, it has to be good” has proved to be more than just words for Goya Foods, the largest, Hispanic owned food company in the U.S. which was recently declared the #1 brand name in Puerto Rico. “This survey speaks directly to the fact that Goya Foods is committed to providing consumers with products that are high quality, authentic and affordable,” stated Mr. Carlos Unanue, President of Goya Puerto Rico.
Ipsos Hispania, a leading market research group, recently conducted a survey designed to identify loyalty and brand name recognition among the Caribbean islands consumers. The results indicated that the “Goya” brand name is the most recognized by consumers throughout the island. According to a spokesperson for Ipsos Hispania, the positive association that consumers have with brand name is derived and reinforced by their usage of the products. As defined by Ipsos Hispania, loyalty is measured by the consumer ability to differentiate product, quality, familiarity, as well as popularity, which are then attributed to brand name recognition.
Goya Foods has long enjoyed a positive association with Puerto Rico since 1949 and where the family owned company today operates a 500,000 sq. ft. facility, employing over 500. In fact, Goya has built upon its Puerto Rican consumer base to increase brand awareness throughout the Caribbean as well as Latin America. “We understand that Puerto Rican consumers have a variety of brand names to choose from and are deeply appreciative that they continue to choose Goya,” concluded Mr. Carlos Unanue.
ABOUT GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company. Goya manufactures packages and distributes more than 1,200 high-quality food products, including: canned and dry-packaged beans, rice and rice mixes; nectars; seasonings; and authentic Latin specialties. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com.