GOYA FOODS HOSTS "BLUE CARPET" CELEBRATION IN WASHINGTON D.C. TO ANNOUNCE SEVERAL INITIATIVES & CELEBRATE 75TH ANNIVERSARY
Washington, DC (February 8, 2011) - Goya Foods, the largest Hispanic-owned food company in the United States held a “Blue Carpet” reception for their customers, dignitaries, media, community partners, public and private sector leaders today at the Organization of American States. The event marked the fifth in a series of nationwide activities designed to offer a sneak peek of several initiatives the company is launching throughout the year to mark its milestone 75th anniversary.
The celebration is marked with the unveiling of a new commemorative logo which has been implemented in many of the company’s internal and external communications since September 2010 and will be used throughout 2011. The event began with the premiere of a corporate video, which covers Goya’s origins in a small storefront in New York, through seven decades of growth and expansion.
In addition to the Blue Carpet events, in March, Goya will partner with The United Way in a countrywide effort to distribute product to several food pantries. Ten Goya facilities which include: Long Island, NY; Secaucus, NJ; Webster, MA; City of Industry, CA; Miami, FL; Angola, NY; Bollingbrook, IL; Houston, TX; Prince George, VA; and Orlando, FL, will each simultaneously donate 75,000 pounds of food (a total of 750,000 pounds) toward feeding the hungry in the United States. In addition, Goya Puerto Rico is partnering with the United Way of Puerto Rico to distribute a donation of an additional 75,000 pounds of food to food pantries across the island.
Goya will also host a Meet-The-Author series featuring historian Dr. Guillermo Baralt, author of If Its Goya, It Has to Be Good: 75 Years of History. The 446-page tome will launch at events in Washington, DC; San Juan, PR; Miami, FL; New York, NY; and Madrid, Spain, respectively. The author takes the reader on a journey back in time and explores the life of Goya’s founders Don Prudencio and Doña Carolina Unanue through the Hispanic Diaspora within the United States. The book will be available in a Commemorative limited edition binding as well as digital versions compatible with iPad®, Kindle® and Nook®. Goya has also recently launched an internal Employee Scholarship initiative for children of employees and independent brokers. Each year eligible students will apply through The Hispanic Scholarship Fund, the nation’s leading Hispanic scholarship organization, providing the community more college scholarships and educational outreach support than any other organization in the country for over 34 years. Applications for employees were available as of September 15th, 2010 and will award four scholarships of $5,000 per year to eligible students commencing their freshman year of college in 2011.
Goya is also planning a variety of year-long customer and consumer activities and events. Beginning in January, the public can participate in several on-pack and online mega promotions such as the Match Your Birthday! Game giving participants nine different opportunities to win $75,000! Everyone can also receive an assortment of other prizes just by playing! Additionally, Goya.com will feature Goya’s 75th Birthday Bash, an online interactive party that includes a Goya’s Greatest Fan contest.
The highly-successful One World/One Brand Trade Show, which made its debut in 2008, offers Goya customers (supermarkets and bodegas) significant discounts and incentives. The event, which will take place in March near the company’s corporate offices in New Jersey, also provides valuable information on the diverse products Goya offers to Latin American consumers.
Blue Carpet event guests were treated to a sampling of Latin American cuisine and each received a gift of the 75th Anniversary Commemorative Edition of Goya’s signature recipe books featuring dishes from the Caribbean, Mexico, Central and South America and Spain. As an added bonus, the collection also included the Goya Latin Fusion recipe book, which offers a blend of Latin American flavors.
Since 1936, Goya Foods has been providing a “taste of home” to Hispanic consumers throughout the country, making the brand synonymous with the Latino community. Today, Goya products are enjoyed everywhere by Hispanic consumers as well as non-Latinos who seek to expand their palates. “We look forward to sharing this important milestone in our company’s history with our family, La Gran Familia Goya, which consist of our employees, our consumers, our clients, and our communities. We recognize the significant role they continue to play in the success and growth of our company,” stated Peter Unanue, Executive Vice President of Goya Foods.
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ABOUT GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 1,600 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com
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