GOYA FOODS TO HOST “ONE WORLD/ONE BRAND” TRADE SHOW
--Trade Event is One of Several Initiatives Commemorating Goya’s 75th Anniversary--
Media are invited to attend a private breakfast with Goya President and CEO Robert Unanue, Executive Vice
President Peter Unanue and Executive Vice President Joseph Perez, on March 22nd to celebrate the opening of
the trade show. As category leaders, Goya will share its expertise in successfully appealing to customers all over
the world, how they have adapted to the changing demographics of the communities they serve, and how the
company has changed over the past 75 years.
During the three-day show, beginning March 22-24, 2011, customers will review Goya’s extensive portfolio,
participate in product samplings and learn about the company’s merchandising capabilities and resources, better
understand the brand’s growth and expansion beyond the Hispanic market. Attendees will be able to engage in
one-on-one meetings with representatives from Goya’s sales team, who can customize orders placed on-site and
incorporate special programs and incentives.
Goya Foods, Inc., the leading Hispanic-owned company in the United States, will host the “One World/One Brand Trade Show to showcase the breadth and scope of its portfolio, comprised of over 1,600 food products, to Goya customers, which include supermarkets, independent stores, national retailers, convenience stores and the food service industry.
Launched in 2007, the One World/One Brand Trade Show is one of several initiatives that Goya is spearheading throughout the year to mark it’s 75th Anniversary. Since 1936, Goya Foods has been providing a “taste of home” to Hispanic consumers throughout the country, making the brand synonymous with the Latino community. Today, non-Hispanic consumers who seek to expand their palates with nutritional recipes also enjoy Goya products.
WHEN: March 22, 2011 at 8:30 AM
WHERE: Marriott at Glenpointe
100 Frank W Burr Boulevard
Teaneck, NJ 07666
CAMERA CREWS, JOURNALISTS AND PHOTOGRAPHERS WELCOME
ABOUT GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 1,600 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com.