Press Room


Building Sales Beyond the Ethnic Aisle

Secaucus, New Jersey – April 26, 2012 – Goya Foods, America’s largest Hispanic-owned food company, launches Goya® Fiesta ™ Baked Beans, a new product line of baked beans featuring original, jalapeño, vegetarian, and chipotle flavors. 

 As the #1 brand in Latin foods, according to Nielsen Strategic Planner, Goya Foods continues to expand and generate sales beyond supermarket aisles of ethnic food products with its new line of Goya® Fiesta ™ Baked Beans.  As more Latin-inspired flavors and recipes gain mass appeal, Goya Foods develops quality and authentic products that not only enhance their current product line of over 2,200 unique products, but attract consumers of all ethnicities worldwide.   

 “We developed Goya ® Fiesta Baked Beans because nobody knows beans better than Goya and there is a market for Latin-infused flavors,” says Joseph Perez, Senior Vice President of Goya Foods.  “According to studies, we found that over half of American households consume baked beans including African Americans, General Market and Hispanics.  Our products have generated a mass appeal among all nationalities that are looking for authentic, high-quality and affordable products.”

With rich, robust flavor and Latin flair, GOYA’s ®Fiesta™ Baked Beans turns a great, anytime side dish into a uniquely delicious complement for any meal – perfect for grilling and summer time meals.  Flavors include:

ORIGINAL: GOYA’s creamy Navy Beans are mixed with savory pork, onions, mustard and spices, then baked with sweet molasses and brown sugar.

VEGETARIAN: GOYA’s tender Navy Beans are baked in a hearty, sweet-and-savory tomato sauce with brown sugar, garlic and spices. 

JALAPEÑO: GOYA’s Black Beans in a mild jalapeño sauce blended with sweet red bell peppers, tender corn, oregano, and other Latin spices.

CHIPOTLE: GOYA’s Red Kidney Beans in a savory tomato sauce with spicy chipotle peppers and sweet brown sugar. 

 For more information and recipes, please visit

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About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 2,200 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit