Press Room

A.C. Nielsen Confirms Strength of Goya Foods In Northeast

- Hispanic-owned Food Company Comes In #1 In Five Categories
- Diversified Consumer Base Key to Market Gains

Goya Foods has affirmed the strength of its brand, ranking #1 in five distinct food and beverage categories in the Northeast according to recent A.C. Nielsen reports which track Category Sales Trends for a 52-week period. Goya, the nations' largest Hispanic-owned food company marked these gains by achieving top percentages of market share in the following sales categories: Canned Beans, Bulk Rice, Dry Beans, Nectars and Malta soft drinks. Keeping in step with the country's growing fondness for Latin foods, these numbers capture the Hispanic company’s penetration of the non-Latino market which is increasingly purchasing Goya products. "These numbers bear out what consumers have long known, that Goya Food is the brand to turn to for authentic Latino cuisine," stated Conrad Colon, Vice President of Marketing & Sales.

In A.C. Nielsen reports tracking the New York Hispanic Market for the same 52-week period, Goya was ranked #1 in seven food categories (Canned Beans, Bulk Rice, Dry Beans, Rice mix, Green Olives, Nectars and Malta soft drinks) which validates Mr. Colon’s statement. The privately-owned, family company has long held that "high quality, brand recognition, uniform pricing and effective distribution all contribute to Goya Foods’ ability to draw consumers from a wide variety of cultures," continued Mr. Colon. This sharp focus and modest assessment has contributed to the company's growth in the Caribbean as well as, its successful expansion into Hispanic markets in Florida, California, Texas and Chicago.

Speaking to these market trends, Mr. Colon observed, "Consumers are far more open to diverse culinary experiences than ever before. That they trust the Goya brand to guide their exploration of Latin American cuisine is something that we take very seriously," Most recently, the company has moved forward with diversifying its product line (which has over 1200 products) to include low-sodium beans, microwaveable taquitos and tamales, as well as pursuing on-line consumers via its website, www.goya.com. "Goya Foods has been in consumers’ homes and at the table (literally and figuratively) for nearly seventy years and we hope to do so for many more." concluded Mr. Colon.


ABOUT GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company. Goya manufactures packages and distributes more than 1,200 high-quality food products, including: canned and dry-packaged beans, rice and rice mixes; nectars; seasonings; and authentic Latin specialties. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com

NOTE TO EDITOR: Photos Available upon Request