GOYA FOODS LAUNCHES MYPLATE/ MIPLATO COOKBOOK: HEALTHY, TASTY, AFFORDABLE LATIN COOKING
Secaucus, New Jersey – March 1, 2013 – Goya Foods, America’s largest Hispanic-owned food company, in collaboration with The First Lady’s LetsMove initiative and the USDA, launches the MyPlate/ MiPlato cookbook, Healthy, Tasty, Affordable Latin Cooking. This book is part of the national MyPlate campaign designed to help educate Americans on healthy eating.
Healthy, Tasty Affordable Latin Cooking is bilingual and features 10 complete, balanced meal ideas packed with 30 healthy recipes from around Latin America and Spain – along with healthy Latin twists to American dishes. Each of the meals, USDA approved, incorporates all five basic food groups for a healthy, well-rounded diet: fruits, vegetables, grains, protein and dairy. The cookbook also includes nutritional information for every recipe, easy-to-follow cooking tips, and estimated costs for each meal. The fully-stocked pantry page showcasing Goya’s nutritious ingredients will make building a healthy plate even easier.
“The health and welfare of our consumers has always been an important issue for Goya,” says Chef Carey Yorio of Goya Foods. “We created the MyPlate cookbook to provide families with healthy, delicious and affordable recipes that can easily fit into everyday living.”
The MyPlate cookbook is part of the First Lady’s LetsMove initiative launched in 2010. In January of 2011, Goya became part of the campaign to launch MiPlato, the Spanish version of MyPlate, in order to help promote healthy eating among the Hispanic community. Along with the cookbook, Goya created thousands of brochures, posters and educational lesson plans highlighting MyPlate, including recipes and the USDA’s “10 tips to a great plate.” The MyPlate icon was printed on many Goya product labels, including GOYA® Black, Pinto, White and Red Kidney Beans, GOYA® Chick Peas, and Sazón GOYA® Natural and Complete. Goya also expanded their low-sodium, fat-free, gluten-free and sugar-free product lines. Throughout the year, Goya has integrated healthy eating into the company’s marketing, events, and public relations campaigns and will continue to support new programs and events to promote health and wellness across the nation.
For more information about Goya, please visit Goya.com For a copy of the cookbook, consumers can download the cookbook online at Goya.com. For special giveaways, please visit Goya’s Facebook fan page, Twitter handle and Pinterest Page.
For all press inquiries and requests from press for a hard copy of the cookbook, please contact Natalie Maniscalco at Natalie@retromedianyc.com/ 845.659.6506.
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About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 2,200 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com