Press Room

GOYA FOODS CONTINUES TO SUPPORT FIRST LADY MICHELLE OBAMA’S MYPLATE CAMPAIGN & ENCOURAGES HEALTHY EATING AT THE PIX11 HEALTH & WELLNESS EXPO

Secaucus, New Jersey – October 20, 2013 – Goya Foods, America’s largest Hispanic-owned food company, continues to support the national efforts of First Lady Michelle Obama’s MyPlate campaign as part of the LetsMove health initiative to encourage consumers to eat healthy and exercise.

Goya will participate in the third annual PIX11 Health & Wellness Expo on Saturday, October 19, 2013 from 11 a.m. to 5 p.m. at the Jacob K. Javits Convention Center in Manhattan to help educate consumers on proper nutrition and how to eat healthy.  Nutritionist/Food Scientist MeriTerese Racanelli, M.S. will be on hand to offer expert advice on the nutritional value of Goya products and will conduct three different food demos including one of Goya’s staple dishes GOYA® Rice and Beans using GOYA® low sodium black beans and GOYA® Organic Long Grain Rice which was recently featured in Real Simple magazine for one of the best basic rice varieties on the market. 

“Beans are a super health and wellness food that help lower the risk of heart disease and cancer and provide naturally occurring vitamins, minerals, antioxidants, phytonutrients and anti-inflammatories,” says Racanelli. “It’s also a perfect fitness food with natural muscle-building protein and digestive-supportive dietary fiber that helps prevent blood sugar levels from rising rapidly after a meal and to fill you up, not out.  Choosing low sodium canned beans is a great way for people to combine convenience with nutrition, particularly for people who have high blood pressure, kidney health issues, diabetes and Celiac.”

The Goya booth will also offer additional health and wellness information as well as complimentary samples of GOYA® Coconut Water, GOYA® Rice and Beans, and GOYA® Quinoa Salad. Attendees will learn more about healthy recipes featured on Goya.com and in Goya’s MyPlate cookbook Healthy, Tasty, & Affordable Latin Cooking, as well as participate in t-shirt and product giveaways.  
 
In January of 2011, Goya became part of the LetsMove campaign to launch MiPlato, the Spanish version of MyPlate, in order to help promote healthy eating among the Hispanic community. Along with the MyPlate cookbook, Goya created thousands of brochures, posters and educational lesson plans highlighting MyPlate, including recipes and the USDA’s “10 tips to a great plate.”  The MyPlate icon was printed on many Goya product labels, including GOYA® Black, Pinto, White and Red Kidney Beans, GOYA® Chick Peas, and Sazón GOYA® Natural and Complete. Goya also expanded their low-sodium, fat-free, gluten-free and sugar-free product lines.  Throughout the year, Goya has integrated healthy eating into the company’s marketing, events, and public relations campaigns and will continue to support new programs and events to promote health and wellness across the nation.

Hosted by Dr. Steve Salvatore, of PIX11’s nationally syndicated program “Dr. Steve,” the PIX11 Health & Wellness Expo will offer classes, demonstrations, seminars and hands-on experience, to provide a day of information and entertainment that will bring together a variety of doctors, nutritionists, sports and fitness specialists, wellness celebrities and authors, fitness classes, contests, giveaways, plus vendor booths and health/wellness screenings.
 
The PIX11 Health & Wellness Expo is open to the public for $15 in advance at www.pix11.com/expo, $20 on site – with children 11 years and under free.)
Use online discount code GOYA for $5 off the ticket price.
 
For more information about Goya, please visit Goya.com For a copy of the cookbook, consumers can download a complimentary copy of the cookbook online at Goya.com.  For special giveaways, please visit Goya’s Facebook fan page, Twitter handle and Pinterest Page. 

For all press inquiries and requests from press for a hard copy of the cookbook, please contact Natalie Maniscalco at Natalie@retromedianyc.com/ 845.659.6506.


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About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 2,200 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com