Goya Foods, America’s largest Hispanic-owned food company, launches the ‘Can Do’ campaign, a yearlong series of consumer product promotions and food donations to benefit Feeding America and local food banks. A minimum of 600,000 pounds of Goya products will be donated to families and individuals throughout the United States who lack access to nutritious, affordable and culturally appropriate meals.
“We have always believed in the importance of helping families in need,” said Bob Unanue, President of Goya Foods. “Since my grandfather started Goya in 1936, we have worked hard to demonstrate the values we hold true to the foundation of Goya Foods and what better way to give back to our country than with the nourishment of a healthy meal.”
The ‘Can Do’ campaign is Goya’s way to give back to the community and provide consumers with the opportunity to be a part of Goya and Feeding America’s fight to end hunger in the United States. Each donation will be made in the name of Goya’s retail partners throughout the country, which will also give supermarkets the opportunity to be part of this new initiative. The ‘Can Do’ campaign is part of Goya Gives, a national initiative committed to supporting local communities through social and environmental causes.
“Feeding America is excited to partner with Goya Foods,” said Karen Hanner, Managing Director of Manufacturing Partnerships at Feeding America. “With 42 million people in the U.S. facing hunger, we welcome new partners to the table to help us provide more food to people in need.”
The ‘Can Do’ campaign kicked off June 1, 2017, and will end May 31, 2018. For every can of GOYA® Refried Beans purchased during the month of June, Goya will donate food products to Feeding America. Throughout the course of the year, Goya will feature a different product promotion, including GOYA® Coconut Water during August, and GOYA® Refried Beans and GOYA® Ready to Eat Red Label Beans during September.
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About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean Islands, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; the combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com