Goya Privacy Policy

Last Updated: September 15, 2022


This Privacy Policy describes how Goya Foods, Inc. together with its subsidiaries (collectively “Goya”, “we”, “our”, or “us”) will collect, access, use and disclose your Personal Information, including in relation to your use of Goya’s website at www.goya.com (the “Website”). This Privacy Policy does not apply to information collected on the Goya Webstore at https://shop.goya.com/ (the “Webstore”). The Webstore is distinct from Goya’s website and other information collected online or offline by Goya. The Webstore is subject to a separate privacy policy, located here: https://shop.goya.com/pages/privacy-policy.

For purposes of this Privacy Policy, “Personal Information” is information relating to an identified or identifiable individual. For purposes of this Privacy Policy, Personal Information does not include de-identified or aggregated information and, to the extent permitted by law, does not include publicly available information that is lawfully made available to the general public or information that is lawfully made available from government records.

Third Party Retailers. This Privacy Policy does not apply to third party retailers that collect Personal Information directly from you on their own platforms or websites in order to sell and distribute Goya products through such platforms or websites. Such retailers operate as separate and independent businesses and have their own practices and policies concerning the collection, use and sharing of personal information.

Exclusions. This Privacy Policy does not apply to (i) Personal Information collected when you apply for a job with Goya or (ii) Personal Information collected as an employee of Goya.


Goya collects certain information from you and your devices. By using the Website, ordering products or services, or otherwise providing Personal Information to Goya, you consent to Goya’s collection, access, use and sharing of the information as described in this Privacy Policy.

1. Categories of Personal Information Collected

We may collect, and may have collected in the twelve (12) months prior to the date of this Privacy Policy, the following categories of Personal Information:

  • Identifiers, such as personal contact information (e.g., name, email address, phone number, zip code, etc.), business contact information (e.g., name, company name, business email address, business phone number, etc.), IP address, and unique personal identifier

  • Account login information (e.g., username, email address and password used to create account on the Website)

  • Internet or other electronic network activity information (e.g., cookie data, as described below)

  • Customer communications (e.g., emails or feedback to Goya)

  • Customer generated content (e.g., recipes)

2. Categories of Sources from which Personal Information Is Collected

We may receive, and may have received in the twelve (12) months prior to the date of this Privacy Policy, Personal Information from the following sources, in compliance with applicable laws:

  • Directly from you or your device (e.g., when you complete forms on the Website, register for an account, communicate with us, or subscribe to our mailing lists)

  • From a Goya service provider or vendor (e.g., from a service provider collecting information on Goya’s behalf, or from a vendor providing information that it owns)

  • From other third-party partners from which you purchase our products or participate in a giveaway or promotion

3. Information Collected from Your Browser or Device

When you visit the Website, we (or a service provider on our behalf) may automatically gather and store certain information about your visit from your browser or device, such as your IP address, geographical information, browser type and version, operating system, pages visited, referral sources, and other information relating to your usage of the Website (“Website Activity Data”). We may collect this information through the use of browser information, log files, and other methods.

4. Information Collected Using Cookies and Other Tracking Technologies

We use cookies and other tracking technologies such as pixels, tags, and web beacons on our Website. Cookies are small data files stored on your device by a website. We and our analytics providers use both first-party cookies (such as the Google Analytics cookie) as well as third-party cookies (such as the advertising cookies). Cookies and other tracking technologies allow us to collect information such as the pages you viewed on our Website, the number of times you accessed our Website, the amount of time you spent on our Website, and other web traffic data. We also use cookies and other tracking technologies to conduct analytics on our Website and for marketing purposes to send you targeted advertising.

If you do not wish to have your information collected by using cookies and other tracking technologies, you can disable certain cookies and tracking technologies by adjusting your browser settings. Note that if you remove or reject our cookies, it may affect how our Website works for you. For more information on our use of tracking technologies and analytics providers, please see the “Opt-Out Preference Signals; Targeted Advertising; Analytics Providers” section below.


1. Business or Commercial Purposes for Collection or Use of Personal Information

Goya may use, and may have used in the twelve (12) months prior to the date of this Privacy Policy, your Personal Information in a variety of ways, including:

  • To Provide You with Services: We may use your Personal Information to maintain your account, provide you with the Website, verify your identity to use the Website, provide you with customer service, and for troubleshooting, support services, and maintenance.

  • To Communicate with You and Send You Materials: We may use your Personal Information to communicate with you. We may also use your information to fulfill your requests for information, including requests to receive our newsletter and other materials, and to send you marketing or promotional communications. Should you no longer wish to receive these marketing or promotional communications, you may opt out as described in the “Opting-Out” section below. We may also contact you to ask for your feedback.

  • To Manage Our Business and Improve Our Products and Services: We may use your Personal Information to manage our business, including performing accounting, auditing and other internal and administrative purposes. We may also use your information to evaluate and improve our products and services (including our Website), conduct research and perform analysis, learn more about our users and customers and identify new customers, and enhance the customer experience (including to better optimize and target our marketing and services). We may use your information to personalize your experience on the Website and to improve the security, design, and functionality of our Website.

  • Other Uses: We may also use your Personal Information as described in the “Additional Uses and Sharing of Personal Information” section below.

2. Disclosure of Personal Information

Goya may disclose, and may have disclosed in the twelve (12) months prior to the date of this Privacy Policy, the categories of Personal Information described in the “Categories of Personal Information” section above with the following categories of other parties:

  • With Our Service Providers and Vendors: Goya may share certain Personal Information with third party service providers acting on our behalf, such as customer services operators, consultants, professional advisers, data analytics providers, digital advertising and marketing services providers, and other service providers and vendors.

  • With Our Affiliates: Goya may share your Personal Information with our affiliates or another member within our group of companies (e.g., with our subsidiaries) for the purposes described in this Privacy Policy.

  • With Our Business Partners: Goya may share your Personal Information with our business partners to provide products and services.

  • With Other Parties: We may also share your Personal Information with other parties in certain other circumstances that we identify to you (e.g., as needed to provide a service), including the other parties described in the “Additional Uses of Personal Information” section below.

3. Additional Uses of Personal Information

In addition to the uses described above, Goya may also use your Personal Information in the following ways or as otherwise authorized by law:

  • To comply with laws, regulations, court orders and subpoenas or similar requests for information by government or regulatory authorities, or as otherwise required by law

  • If we determine a policy violation has occurred, including to enforce agreements you may have with us

  • To identify, contact or bring legal action regarding injury or interference with our rights and property, including to enforce our rights against unauthorized access or attempted unauthorized access to our information technology assets or against other inappropriate use of our Website

  • In connection with pending litigation

  • To detect security incidents, investigate and protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity

  • For safety purposes, including to respond to an emergency, and to protect the rights, property, safety and security of you and others

  • To debug to identify and repair errors that impair existing intended functionality in the Website

  • In connection with a merger, divestiture, acquisition, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding

4. Sale of Personal Information

Goya does not sell your Personal Information to third parties for monetary consideration. However, Goya may share your Personal Information with third parties for targeted advertising, which may be considered a “sale” of Personal Information under California law. Goya does not knowingly sell, share or use the Personal Information of children under the age of 16.

In addition, Goya will not disclose your Personal Information to third parties for their own direct marketing purposes without further notice to you. If you are entitled to any disclosure rights in your jurisdiction regarding our disclosure of your Personal Information to third parties for their own direct marketing purposes, this disclosure satisfies those requirements.


1. Opt-Out Preference Signals

We treat user-enabled global privacy controls (which may also be considered do not track preferences), such as a browser plug-in or privacy setting, device setting, or other mechanism, that communicate or signal your choice to opt-out of the sale of your Personal Information as a valid opt-out request. 

2. Tracking Technologies and Targeted Advertising

We and certain service providers operating on our behalf collect information about your activity on our Website using tracking technologies such as cookies, pixel tags, and web beacons. This tracking data may be used for many purposes, including to analyze traffic on our Website and to deliver relevant content and targeted advertising based on your preferences, usage patterns, and location. We may associate this tracking data with your registered account, in which case we will treat it as Personal Information. Service providers that collect tracking data on our behalf may provide you with an opportunity not to be tracked online.

You may choose not to receive targeted advertising from many digital advertising and marketing service providers.  You may opt-out of targeted advertising from Network Advertising Institute members by visiting https://optout.networkadvertising.org, and from the Digital Advertising Alliance by visiting the YourAdChoices page at http://aboutads.info/choices.

3. Third Party Analytics Providers

We work with third party analytics service providers, including but not limited to Google Analytics, to help us better understand how you use the Website. We use certain third party applications on the Website to provide services such as analytics or marketing for us. Such third party analytics service providers may be able to collect limited information about you, including through the use of cookies (including tracking cookies), as described above.

Google Analytics

We use Google Analytics to learn more about the types of users that visit the Website and to help improve the Website. For example, Google Analytics provides us with certain data regarding the demographics of the users that visit the Website. To provide this service, Google Analytics may collect certain information about you from your computer, including but not limited to: information regarding your visit (such as the pages you visit and the length of your visit), information about your device (such as your IP address), how you got to the Website, and other information about you. You can learn more about Google Analytics and how it collects and processes data (including how to control the information sent to Google) by visiting: www.google.com/policies/privacy/partners/. You can opt-out of Google Analytics by using the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout/.


You may receive email communications from Goya, including communications regarding the Website, newsletters, marketing or promotions, and/or other topics.  To contact you, Goya may use the information you provide to us, including your email, address, or phone. You may also opt-out of promotional email communications by clicking on a link provided in the promotional email message. After opting-out, you will no longer receive marketing or promotional communications but may continue to receive other non-marketing-related messages, such as emails relating to your account or your use of the Website.


The California Consumer Privacy Act (“CCPA”) provides California consumers with certain rights with regard to their Personal Information.  If you are a California consumer and would like to exercise your CCPA rights, please see the “How to Submit a Request” section below for more information on how to submit a request.

1. Right to Know About and Access Your Personal Information

If you are a California consumer, you may have the right to request that Goya provide you with information regarding what Personal Information about you we have collected, used, disclosed, or sold in the preceding twelve (12) months. Once we receive your request and verify your identity, we will disclose to you one or more of the following as requested:

  • The categories of Personal Information we have collected about you in the preceding twelve (12) months.

  • The categories of sources from which we collected your Personal Information in the preceding twelve (12) months.

  • The business or commercial purposes for collecting your Personal Information in the preceding twelve (12) months.

  • The categories of other parties with whom we shared your Personal Information in the preceding twelve (12) months.

  • The specific pieces of Personal Information we collected about you in the preceding twelve (12) months.

You may only make a consumer request to know about or access your Personal Information twice within a twelve (12)-month period.

2. Right to Delete Your Personal Information

If you are a California consumer, you may have the right to request that Goya delete certain of your Personal Information that we have collected from you. However, this right to deletion does not apply to any of your Personal Information that is subject to an exception under the CCPA (as described below).  Once we receive your request and verify your identity, we will delete your Personal Information in our records that is not subject to any of the CCPA exceptions.

CCPA Exceptions

We may deny your deletion request where your Personal Information is required for any of the following reasons, which we will identify in our response to you if we deny your request:

  • Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).

  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.

  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us.

  • Comply with a legal obligation.

  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

3. Right to Opt-Out of the Sale of Your Personal Information; Right to Receive Information regarding Sale of Personal Information

If you are a California consumer, you may have the right to opt-out of the sale of your Personal Information.

If you are a California resident, you may have the right to request and receive certain information about our disclosure of your Personal Information to third parties for their own direct marketing purposes, and your choices with respect to such disclosures. As indicated in the “Sale of Personal Information” section above, because it is our policy not to disclose your Personal Information to third parties for their own direct marketing purposes unless you are first given the opportunity to opt-out from such disclosure, we are exempt from having to meet this requirement.

4. Right to Non-Discrimination

If you are a California consumer, you have a right to not receive discriminatory treatment for exercising your privacy rights. Goya will not discriminate against any California consumer who exercises any of the rights described above. Specifically, except as permitted by the CCPA, we will not deny you goods or services; charge you different prices or rates, including through granting discounts or other benefits, or imposing penalties; provide you with a different level of service or quality of goods or services; or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

5. How to Submit a Request

If you are a California consumer and would like to exercise any of the CCPA rights identified above, you may submit a request at https://www.goya.com/en/contact and providing the information requested in “How We Verify Your Request” section below.

6. Submitting a Request Through Your Authorized Agent

If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please see Contact Us below.

7. How We Verify Your Request

We cannot fulfill your request to provide you with or delete your Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to create an account with us.

Once you have provided the required information to Goya, we will confirm your identity by conducting an electronic search of our internal systems to ensure the information provided by you in your request matches what we have in our systems.

To verify your identity, we will ask that you provide the following information when you submit your request:

  • Your first and last name

  • Your email address

  • Your phone number

Depending on your type of request or the information requested by you, we may require additional information in order to verify your identity and fulfill your request. If we cannot successfully verify your identity, we will inform you of that fact.

We will respond to your request within forty-five (45) days. However, in certain circumstances, we may require additional time to process your request, as permitted by the CCPA or other applicable law. We will advise you within forty-five (45) days after receiving your request if such an extension is necessary and why it is needed. Any disclosures we provide will only cover the twelve (12)-month period preceding our receipt of your request.  If we cannot fulfill your request, our response to you will also explain the reason why we cannot fulfill your request.

We do not charge a fee to process or respond to your consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


The Website may include links to other websites that we do not own or operate. We do not control and are not responsible for these sites or their content, products, services, or privacy policies or practices. These other sites may send their own cookies to your device, they may independently collect data or solicit personal information and may or may not have their own published privacy policies. We encourage you to become familiar with the privacy policies and terms of use for these sites before sharing your personal information with them.


The Website is not directed to children under 13. We do not seek to, nor do we knowingly collect, use or disclose information from anyone under 13 years old. If a child has provided us with Personal Information, a parent or guardian of that child may contact us to have the information deleted from our records. To do so, contact Goya through the information provided below in the “Contact Us” section.


Goya is located in the United States and our Website is operated in and governed by the laws of the United States. Our Website is not directed to individuals located outside of the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Website, or providing us with any Personal Information, you (a) acknowledge that the Website is subject to the laws of the United States, (b) consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.


From time to time, we may update this Privacy Policy. If we do, we will note near the top of this page the date that any changes are made and/or when they become effective. If the changes being made are material, we may alert you to the changes in a more prominent way and obtain your consent if required by law. Your inaction or continued use of the Website after any such notices, will tell us that you agree to these changes.


For questions or comments regarding this Privacy Policy, please contact us:

Online at: https://www.goya.com/en/contact

By E-mail at: Consumers@GOYA.com