Creating Awareness of MyPlate/ MiPlato’s Healthy Eating for All Communities
Goya Foods, America’s largest Hispanic-owned food company, will donate 40,000 pounds of Goya products to charities across the nation in the name of musical artists Marco Antonio Solis, Chayanne®, and Marc Anthony as part of the 2012 GIGANTES concert tour.
Each charity in eight of the concert tour cities will receive a donation of 5,000 pounds of products including United Way of Hudson County in New Jersey, Amigos for Kids in Miami, Reach in Action in Orlando, M.E.N.D. Food Bank (Meet Each Need with Dignity) in Los Angeles, Catholic Charities of the Archdiocese of Galveston-Houston in Houston, St. John’s Pentecostal Outreach Church near Atlantic City, Mercy Housing & Shelter Corp. in Hartford, Connecticut; and Casa Catalina in Chicago.
As part of Goya’s continued commitment to create awareness of MyPlate/MiPlato, a nationwide campaign led by Goya Foods and First Lady Michelle Obama’s Let’s Move! initiative, Goya will sponsor nine shows in eight markets. “It has become a Goya tradition to incorporate a food donation to various charities around the nation for each of the concert tours we have participated in,” says Rafael Toro, Director of Public Relations at Goya Foods. “These donations are our way of showing our appreciation to our consumers who have supported us over the years. Each of these concert series is a great way to make a difference within the community and this year, it has become an opportunity to create awareness of MyPlate/MiPlato and healthy eating.”
MyPlate/MiPlato, is the USDA’s new, easy to use educational tool designed to assist families in making healthy meal choices and practicing portion control. In an effort to further encourage health and wellness in all communities, Goya has developed MyPlate/MiPlato brochures with recipes and coupons, educational lesson plans, posters, and will launch the official MyPlate/MiPlato cookbook featuring 30 healthy Latin recipes with 10 complete dishes from around the world.
For more information, please visit www.goya.com.