Goya Foods, the largest Hispanic owned food company in the United States, was voted as America’s number two most loved U.S. food brand and placed in the top 10 most loved brands in the country, according to the second annual Engagement Labs’ TotalSocial®brand awards.
Founded in 1936 in New York City, Goya has provided consumers with over 2,500 high quality, authentic, and affordable products ranging from everyday staples like olive oil and seasonings to classic ingredients like rice and beans; cultural foods that remind people of their native homes and often times, their grandmother’s cooking. In essence, Goya has brought people of all cultures together through the food they produce and the many organizations they support, becoming an iconic and cultural symbol to the Hispanic community and a trusted American brand to all.
“We have always been proud of how near and dear Goya has been among Hispanic consumers and the success we have had among general market consumers. To receive this accolade is a true testament to what Goya means to so many people and to all those who are responsible for making Goya what it is today,” said Rafael Toro, Director of Public Relations of Goya Foods.
Engagement Labs celebrates the performance of brand leaders in a variety of categories. Brands that are included in these awards are highly talked about brands online via social media and offline by consumer word of mouth. “The Goya brand is really breaking through in the food category, according to our TotalSocial®data platform. Goya’s improvement is related to continued strong performance with positive conversations, both online and offline, as well as more offline conversation among non-Hispanic consumers, including the most influential consumers who seem to have discovered the brand recently,” said Ed Keller, CEO of Engagement Labs.
Goya is a company that celebrates diversity and authenticity; a community of passionate people making a difference through excellent-quality food and giving back to all those who have supported Goya for over 83 years. Through Goya Gives, the company’s charitable arm, Goya has been a proud supporter of nearly 300 organizations endeavors, programs, scholarships, and events that promote culture and benefit overall community wellness. The company established Goya Gives as a way to bring awareness to national initiatives that demonstrated Goya’s commitment to its communities through social responsibility, environmental initiatives, and company values, as well as to encourage others to help those in need.
For more information about Goya Foods, please visit www.goya.com
About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world. The combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com.
About TotalSocial® & the Awards: The awards are based on the Company’s proprietary TotalSocial® data and analytics, which continuously measures the online and offline social metrics that are proven drivers of business performance. These metrics, including both online and offline conversations against the following major conversation dimensions: net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). Over the next several months, Engagement Labs will announce awards for the highest scoring brands in each TotalSocial® category. Our technology platform, TotalSocial®, and the propriety analytical scoring system that drives it, are the basis for these awards.