Our History

Goya Foods, founded in 1936 by Spanish immigrants Don Prudencio Unanue and his wife Carolina, is the largest Hispanic-owned food company in the U.S. and a premier source for authentic Latino cuisine, offering over 2,500 quality products from across Latin America. Starting from a small storefront in Lower Manhattan, Goya has grown significantly, relocating to Brooklyn and then New Jersey, while expanding its manufacturing and distribution capabilities across the U.S., Puerto Rico, and beyond.

With a commitment to quality reflected in its motto, “If It’s Goya, It Has To Be Good,” Goya has achieved $1.8 billion in annual sales and cultivated a strong presence in both Hispanic and mainstream markets.  The company is wholeheartedly committed to community support through its Goya Cares global initiatives, which encompass nearly 300 charitable causes, food donations, environmental efforts, and cultural programs, all reflecting Goya’s core values and establishing the brand as a trusted source for authentic Latin cuisine.

Corporate Responsibility: Goya Cares

Company Values

Goya’s history reflects the evolution of its products alongside its commitment to family, values, and the American dream, fostering Latin culture and cuisine in the U.S. Our journey highlights our popularity in the Hispanic market and crossover appeal in mainstream America, as we strive to remain the brand of choice for authentic Latin cuisine while honoring our roots. We emphasize diversity and authenticity, with a passionate team dedicated to quality, nurturing communities, and upholding the values of our founders. La Gran Familia Goya embodies our mission to give back, and our fidelity to family traditions ensures our continued trust and relevance as a global brand.

Sustainability

For Goya, giving back to the planet means not only leaving a green footprint but also reinforcing our commitment to local communities that are directly involved and impacted by our products. Preservation of traditional crops and harvesting practices go hand in hand with the culinary traditions of our Hispanic heritage. We advocate to protect and recognize the diversity of cultures in the United States by supporting specific farm techniques that enables us to offer our consumers a unique and authentic portfolio of products.