The premier source for authentic Latino cuisine, Goya Foods is the largest, Hispanic-owned food company in the United States. Founded in 1936 by Don Prudencio Unanue and his wife Carolina, both from Spain, the Goya story is as much about the importance of family as it is about achieving the American dream.
Founded in 1936 by Spanish immigrants, Goya Foods, Inc. is the largest Hispanic-owned food company in the United States and the premier source for authentic Latin cuisine. Combined with authentic ingredients, robust seasonings, and convenient preparation, Goya provides consumers with over 2,500 high-quality and affordable food products from the Caribbean, Mexico, Spain, Central and South America.
Goya has fostered a longstanding history in leading the culinary culture of Latin cuisine in the United States while solidifying its position as an iconic symbol beginning in New York City. The company’s commitment to excellence is the cornerstone of Goya’s popular credo, “If It’s Goya, It Has To Be Good”. The result of this simple, yet deeply resonant pledge is the evolution of Goya Foods as a leader in the Latin American food industry and a trusted American brand.
Don Prudencio Unanue & his wife Carolina
The history and story of Goya are as much about the importance of family and values as it is about achieving the American dream and helping to cultivate the Latin culture in the United States. In 1936, Don Prudencio Unanue and his wife Carolina, immigrants who first migrated to Puerto Rico from Spain, started Goya in a small storefront on Duane Street in Lower Manhattan. Driven by the belief that there was a growing consumer market for high-quality, fresh-tasting, Latin foods, the Unanues catered to local Hispanic families by distributing authentic Spanish products including olives, olive oil, and sardines.
As the Hispanic population grew in New York and throughout the United States, Goya’s product line and facilities expanded as well. The company relocated from Lower Manhattan to Brooklyn in 1958, until it established its current headquarters in New Jersey in 1974. In 2005, Goya launched a 10-year strategic plan and invested $500 million in a global expansion, designed to reach new consumers and strengthen the Goya brand worldwide. From 2014 - 2016, Goya opened five new state-of-the-art manufacturing and distribution centers in Texas, California, Georgia and New Jersey to meet consumer demands for Goya products. In total, the company now boasts 26 facilities throughout the United States, Puerto Rico, Dominican Republic and Spain, and employs over 4,000 worldwide.
Goya manufacturing and distribution center, Puerto Rico
Through impeccable marketing strategies, tactics and insightful research, Goya has positioned its diverse product lines as a reputable brand among both the Hispanic market and mainstream consumers, generating $1.4 billion in annual sales. Once only sold in bodegas, mom & pop specialty stores to now, national club stores like Costco, Sam’s Club, and BJ’s Wholesale, Goya Foods can be found in aisles across the nation. The evolution and success of Goya Foods have demonstrated the company’s strength and brand power within the Hispanic market and its crossover into mainstream America.
Central American products
OThrough the Goya Gives initiative, Goya has been a proud supporter of nearly 300 charitable endeavors, programs, scholarships, and events that promote culture and benefit overall community wellness. The company’s most recent initiative, the ‘Can Do’ campaign to benefit Feeding America, has raised over 1.5 million pounds of food to families in need across the country. Goya has also played an active role in providing food donations in times of crisis including a 1 million pound donation to local food banks and shelters during Hurricane Harvey, Irene, and Maria. In 2011, President Barack Obama honored Goya for its continued success and commitment to the Hispanic community, the only company to ever be honored by The President. The following year, Goya collaborated with First Lady Michelle Obama and the USDA to launch MyPlate/ MiPlato campaign, a national health initiative to help educate Americans on how to eat healthily.
Goya Foods remains firm in its goal of being the brand of choice for authentic Latin cuisine while retaining its family-oriented approach to its consumers and its roots in the culinary traditions of Hispanic communities throughout the world.